Behold the “soft ride” by Ron Arad.

These steel wheels were commissioned by the W hotel for guests at their Leicester Sq. Location in London to ride until October 29th.

Quite an ambitious project… and I do find the result oddly beautiful. I would still want to take a little test ride before I sing its praises.

Despite my attraction to it’s bizarre form, I can’t help but imagine how springy those steel ribbons would be, and that really seems like a terrifying quality!

No one wants to be catapulted into traffic.