The light that lives on your bike

 

is the tag line, and Beacon is the light.  Designed by Torontonian Twenty-somethings Steve Tam & Taylor Martin, Beacon is a lovely example of form and function’s beautiful union.

I for one, would happily scrap the techie neon silicon wraparound ugly plastic mounted faux futuristic clunky crap lights that are out there for this kind of simplicity.

The light itself is slim and black. One button does on/flashing/solid/off and – this is the exceptional part – it attaches to your bike with a zip tie (zap strap to some). It’s not intended to be removable.  When the battery dies, grab some clippers and snip it off. New packs of batteries come with extra zip ties.  While someone else with clippers could no doubt saw it off, it’s hard to imagine they would take the time when so many removable lights have been forgotten on so many bikes. Also, who is walking around with clippers?

On an interesting side note, Beacon is yet another kickstarter success story, so bravo to these modern entrepreneurs. If you’d like to try the lights yourself, there is a stockist list on their website. 

Torontonians take note: The Beacon launch party is happening in TONIGHT in Toronto, Thursday Jul 26th at the Mascot, 1267 Queen Street West, 7 pm – 11pm. As the poster says “Free Beer for a while. Free loud music”.